Shaping market launches
Prototype developed, technology market-ready.
But how to do the market launch?
The focus of this workshop is the definition of customer segments, markets and customer benefits with clear differentiation from the competition. Once all this is defined, we develop target-oriented sales, marketing and communication strategies. With the help of practical examples, we work on the preparation and implementation of your market launch – keeping an eye on benchmarks and monitoring the steps.
Market launch preparation
- Positioning of technology, product and/or service
- Differentiation from competitors, definition of customer segments, markets and customer benefits
- Development of marketing, sales and communication strategy
- Development of an internal project roadmap for the integration of subsidiaries worldwide
Market launch implementation
- Definition of marketing, sales and communication roadmap, including milestones
- Definition of marketing communication tools and channels
- Tracking of individual steps, and monitoring success
You can book the entire package, or just parts of it.